E-commerce

In the present era, almost everyone is much aware of online shopping. Online shopping in a commercial tone is known as E-commerce. Within this popular E-commerce business, online customers are easily able to exchange money for products.

This medium has become very popular with the people of the present world because E-commerce shopping effectively saves time and provides easy access to the products to the users. Thus, it becomes important for E-commerce teams to maintain a successful and trustworthy application by performing E-commerce testing.

Why is E-commerce testing important for your business?

E-commerce is the popular and trending way of selling and purchasing goods. Within minutes of time, users are easily able to place an online order for their required products. This has become a very popular and successful medium for many enterprises as many users have felt E-commerce shopping advantageous. Also, with growing trends such as through online fund transfers, supply chain management, digital marketing, etc. E-commerce applications are changing the market of online business.

Along with the growing trends and advancements, the protection and security of these E-commerce applications even become important. And, this can be achieved by significantly performing E-commerce application testing.

What is E-commerce application testing?

E-commerce testing is the practice of testing online shopping applications. With this testing method, teams can effectively protect the application from vulnerabilities and enhance the application by adding value. With E-commerce testing, the QA teams can effectively help in improving the quality, reliability, performance, and assurance of the E-commerce software.

5 Reasons to test E-commerce Applications

To enhance the E-commerce App Usability: The developed E-commerce application should be able to provide a user-friendly approach for every user and should cause difficulty. Thus, it becomes important to avoid usability difficulties related to poor navigation, design-related issues, catalog navigation, etc. And, this can be overcome by performing usability testing for the E-commerce application.

To ensure the app works across browsers: Compared to other applications and sites, E-commerce applications are loaded with huge content, rich images, huge social media integration, etc. In order to draw every user’s attention and improve the sales, it is very important to have the application work similarly with every function performing well across different browsers such as Chrome, Mozilla, Safari, Opera, etc. And, to make this achieved, it is crucial for the teams to perform browser compatibility testing for the E-commerce app.

To assure secure transactions: E-commerce applications are most prone to vulnerabilities and security threats. This is because, during the payment gateway users are required to share their sensitive information such as personal details, debit, and credit card details. Thus, it becomes more important for E-commerce applications to ensure confidentiality throughout the application with continuous auditing.

To eliminate performance-related bottlenecks: Compared to other websites, E-commerce applications have more number of users. Especially, when there is a sale, seasonal change, or festival to arrive, E-commerce apps experience huge traffic and it can become challenging to maintain stability. However, to avoid these performance bottlenecks, it becomes important to practice performance testing for E-commerce applications.

To avoid faulty purchasing process: Generally, during a purchase, users have to get integrated with many areas such as with the cart, payment gateway, etc. Any glitches within these purchasing processes may affect the traffic. Thus, to avoid these glitches, it is crucial for the testing teams to perform integration, functional, and performance testing for the E-commerce application.

Conclusion:

E-commerce is a very popular medium for the people of the present era to purchase and sell products. With its arrival, it has effectively benefitted the users by saving time and providing easy access to the products. Also, it has improved the way of marketing and enterprises to easily reach users across the globe.

Thus, to ensure these applications are providing the best experience for their users without any glitches related to security, functionality, usability, compatibility, etc., it is important for the teams to practice E-commerce testing. Leverage E-commerce testing services from QA testing service providers for successful and customer-centric applications.

New things on the horizon for Jawbone Media

We’ve not posted on this blog for quite some time and thought we should get you all back in the loop.

soon to come is our new marketing plan, updated SEO and even more link building. This is to expand our growth and get us inline with the top web hosting companies out there.

The price of our Unlimited web hosting package hasn’t changed since the beginning of Jawbone Media, and will remain at £65 for as long as possible. It comes with a free Domain name for life, so we believe that our package is the best value for money out there.

More updates to come very soon,

David

 

Is SEO Really Dead?

SEO is dead!

I’ve personally spent thousands of pounds on SEO, and other methods of getting traffic to my websites.

If you’re serious about making your online business work, you’ve probably spent (or wasted) money too – the key is to never give up.

I thought I’d let you know what I’m working on to drive traffic at the moment >>

Social Media is very big at the moment, and will only get bigger – I have multiple ads running on Facebook, and I have my Twitter account automated to send out messages while I’m not sat at my PC.

PPC (Pay-per-click) ads will always be more value for money than Search Engine Optimisation for me. I’ve got ads running on the Bing network, and Google that bring in a steady flow of leads.

Don’t forget about the traditional methods of advertising!
I regularly send out ‘snail mail’ to my database of businesses in my local area. This involves actually typing a letter, or getting postcards printed – who can ignore a postcard? It’s got your copy sat there right in the palm of the recipients hand.

This Blog update is another way of reaching out to potential customers – this one is set up to automatically post to our Facebook fan page as soon as I click the ‘publish’ button. WordPress plugins can be found to do this relatively simply for you.

So, is SEO dead? My conclusion is this: -
I DON’T CARE!!! There are plenty of value for money ways of driving traffic to your websites, without Google even being aware of your existence.

Design Your Website Easily In Minutes

Read more about our SiteDesigner software

Are you stuggling to build your own website?

You want a cool looking website, but not the price tag that goes with it?

Try Jawbone Media’s SiteDesigner Pro online web design software. It’s easy to use, and you could have your website up and running in no time at all. Try our demo – You’ll be amazed with the results you can achieve in just 3 easy steps.

Add video, integrate Paypal, Social networking links and more from the comfort of your own armchair, without paying a website designer hundreds of Pounds for their services.

All you have to do is associate your chosen domain name with SiteDesigner when purchasing the software, and you’re away. Easily edit the look, feel and content of your website any time you need to – Try it Now!

To Your Continued Online Success, DW

The Hotmail Business Model

In 1996, the first free, web-based email platform was created.

An amazing creation, Hotmail was unique – people asked how they made any profit from something they gave away for nothing, but this user virally distributed service was set to become the industry standard in personal email addresses, and make hundreds of millions of dollars for the company.

So, how did they do it?

If you still use Hotmail, Windows Live Hotmail or Outlook.com online, you would have noticed a link in the footer of every email you send out, or receive from another Hotmail account encouraging the receiver to sign up for a free Hotmail or Live email address – we were marketing Hotmail for them virally – they had no need to splash out on expensive online advertising, usually associated with web businesses.

And so it grew… But how did a free service make money, and to later be sold to Microsoft for an estimated $400 million?

As of 2011, Hotmail had 360 million users per month, all visiting the website, sending and receiving email… Clicking on adverts.

Hotmail had the advertising high ground. With that much traffic, everyone and his dog wanted to have their business advertised on the website, making Hotmail an absolute fortune, very quickly, and for very little outlay – we did all the hard work for them sending out their viral message in every email we sent.

Nowadays, it’s easy to have your own domain name and email address associated with your business or company – Get your free domain name here!

I still maintain that Hotmail is all well and good for a personal email address service, but on the side of a builders van, or in a shop window, NO! It looks unprofessional, for something so cheaply obtainable, adding class to your business.

For more info on getting your Free Domain names, visit Jawbone Media.co.uk, or get in touch.

Happy New Year to you all, 2014 is going to be BIG!

To your success,

David White

link splitting

What is link splitting?

On your website, you possibly have multiple pages, but where does your ‘Home page’ link point to on these pages?

If you are splitting links, you will have duplicate pages on Google and the other Search Engines if you link your home page to /index.html…

These are the possible pages you may have that need to be adjusted -

  • www.yourdomain.com
  • www.yourdomain.com/index.html
  • yourdomain.com
  • yourdomain.com/index.html

On your website, you need to link home page links to ‘/’, or ‘domain.com’ to reduce the possibility of Google refusing to index your content. The link you implement must be the same link that you submit to Google in the first place – so could be ‘www.yourdomain.com’ or ‘yourdomain.com’.

You would of thought that by doubling your links, you would increase your exposure on the Search Engines, but no, it doesn’t work like that. Google sees the content as duplicate, and can exclude you completely for this.

For more information on designing your website, hosting it, building it yourself, and website marketing, please contact Jawbone Media.

Thank you for reading, I hope this helps,

DW

SEO (Search Engine Optimisation) for the UK

You’ve got a website – Great… But does anybody know it exists?

When I first started out in Internet Marketing, there was only a few options for marketing your online business. You had PPC (Pay-Per-Click), Banner Advertising, and of course, the natural Search Engine listings – Search Engine Optimisation  – it was easy!

You’d pay for your banner to be put on a few websites, pay Google 5p a click for traffic there was very few competitors for, and tweak your website to contain the keywords you wanted to be found under on the natural search.

The fact is, you can still get away with doing the same things – you’re probably doing too much, and not focusing on the things that still work.

Search Engine Optimisation, for example -

If your description contains your keyword, your URL contains your keyword, your <H1> tag contains your keyword, and you use your keyword throughout your site (but not overly), you’re well on your way to getting listed higher already.

Link building IS considered VERY important, as each link back to your website is a positive vote for the quality of the website, and this is exactly how Google sees it.

At Jawbone Media, we can increase your backlinks – visit our sister site for Search Engine Optimisation.

The bottom line is… Create your content as if the Search Engines didn’t exist.

Write your website content for the reader, and NOT for the Search Engines and you’ll find you get your just rewards.

To your success, David

Business domain names are important

Have you ever seen a builders van drive past and on the back is their contact details? It has their phone number, and sometimes their email address…

colinsbuilders@hotmail.com…

This really bugs the hell out of me!

It looks unprofessional, it states that the builder is a cheapskate, and it generally suggests that the business owner can’t even afford the simplest of websites.

To have your own domain name – info@colinsbuilders.co.uk, or similar, is inexpensive and looks more professional – Why advertise Hotmail, Gmail or Yahoo, when what you really want to promote is your own business?

Register your own domain name here.

You don’t have to have an amazing website, it’s not for everyone afterall, buying the domain name will simply serve you for your email needs, if nothing else.

Don’t be like the rest, be the best!

To your success, David.

Google+ Authorship

Have you ever been searching on Google, and seen a listing with a profile picture to the left of it? Pretty cool, hey?

These are blog posts that have been associated with the owners Google+ account, and if they can do it, so could you.

It’s called Google+ Authorship, and can increase your blogs rankings by up to 150%. The beauty of setting this up now is that not everybody is doing it yet, you stand more chance of out-ranking your competitors.

For more information on how to set up Google+ Authorship, visit the UKWDA website via this link >>

http://www.ukwda.org/blog/google-plus-authorship-why-you-should-set-it-up-and-how

Short and sweet this week, catch you next time.

To your success, David

 

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