link splitting

What is link splitting?

On your website, you possibly have multiple pages, but where does your ‘Home page’ link point to on these pages?

If you are splitting links, you will have duplicate pages on Google and the other Search Engines if you link your home page to /index.html…

These are the possible pages you may have that need to be adjusted -


On your website, you need to link home page links to ‘/’, or ‘’ to reduce the possibility of Google refusing to index your content. The link you implement must be the same link that you submit to Google in the first place – so could be ‘’ or ‘’.

You would of thought that by doubling your links, you would increase your exposure on the Search Engines, but no, it doesn’t work like that. Google sees the content as duplicate, and can exclude you completely for this.

For more information on designing your website, hosting it, building it yourself, and website marketing, please contact Jawbone Media.

Thank you for reading, I hope this helps,


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